It’s not only a brutal summer outside, but inside, the heat is on as Time Warner Cable and CBS fight, in an all too familiar, carriage issue. The battle puts CBS in a contract struggle with the cable provider. CBS could go dark as early as next week.. A TWC spokesperson confirms CBS’ Showtime and The Movie Channel will follow suit.
CBS is using its resources–mainly TV and radio stations–to promote its side of the story. The voice-over announcer says TWC is threatening to cut WCBS. The narrator goes on to say that Time Warner Cable likely isn’t bluffing with nearly 50 stations being dumped in the last five years.
The squabble also affects customers in Dallas and Los Angeles.
“Time Warner Cable is planning to drop the most popular programming in its entire channel lineup because it won’t negotiate the same sort of deal that all other cable, satellite and telco companies have struck with CBS,” according to a CBS statement.
Not only is CBS proud to be the number one network in the country, it has never been dropped by a cable operator.
There’s a slightly different take from TWC.
“CBS wants Time Warner Cable to pay over 600% more than we pay in other areas from coast to coast for the same programming. It’s unreasonable to expect our subscribers and Time Warner Cable to pay that price and we are negotiating very hard for a reasonable price,” a TWC spokesperson says. “This is not a standard debate over price increases.”
“In the meantime, however, we are taking the necessary steps to alert fans – at KeepCBS.com — about how they can seek out alternative options for viewing their favorite CBS programs through Time Warner Cable’s competitors.”
TWC also claims to have its customers best interests in mind.
“We’re going to continue to negotiate and hope to come to a reasonable resolution before our deadline, so that our customers don’t have to endure yet another broadcaster blackout.