No Change in the July Arbitron Ratings: WLTW Take First, WCBS-FM Keeps Second

wltw_2010_200x90If the familiar is boring, then WLTW/LITE-FM is the most boring station. Of course, WLTW is also the most popular, winning the overall (6+) Arbitron ratings for July. WLTW did see a slight drop from June (6.8 to 6.6), but its nearest competitor WCBS-FM also made an about-face. The classic hits station took a .4 nosedive for the month, after closing within a tenth of a point behind the Clear Channel juggernaut.

WBLS held third place with a 6.0 (down .2 from June).

No change for Z100/WHTZ. Fresh off celebrating its 30th anniversary last Friday, it maintained a 5.5.

The first gains of the month are registered by Spanish station WSKQ in fifth position. The SBS-owned station jumped .9 to 5.1.

Status quo for rocker WAXQ/Q104.3 at 4.5, while sister station WKTU made a modest improvement to 4.6.

WINS took a step back to 3.9 (down .4 from last month). WCBS 880 kept pace at 3.6.

Emmis’ lone New York entry Hot 97/WQHT saw a nice .5 boost to 3.1.

WFAN, with its dual AM-FM simulcast, dropped slightly to 2.9. However, ESPN 98.7/WEPN also took a step back to 1.4.

New York’s Country home: NASH-FM/WNSH-FM landed at 2.0, losing minimal ground from June.

Among talkers, Cumulus’ WABC had a 2.5 , a slight drop from the previous month. WOR maintained its 1.1.

Classical favorite WQXR notched a 1.2, the New York Public Radio’s lowest rating since at least February.

Leave a Reply

Your email address will not be published. Required fields are marked *