WCBS-FM Clips WLTW Atop the August Ratings

wcbsfm2007Always the bridesmaid, WCBS-FM has rarely been the bride. But CBS-FM plays second fiddle to no one in the September Arbitron ratings released this week.

In the overall 6+ ratings, CBS-FM ended the month with a 6.2, down slightly from August. But that is the incidental part. WLTW/LITE FM, the perennial top-rated station, had a .5 nosedive to 6.1, leapfrogging with CBS.

For CBS-FM program director Jim Ryan, this is an exciting moment.

“Some people look at 12+, others 6+. … It was nice to win both this month so there is no doubt who is number 1,” Ryan tells Tuned In.

In June, CBS-FM shared a portion of the lead with WLTW in the 12+ demographic. But you have to go back to last October when the classic hits station held number one (12+) by itself. The drought was deeper in the 6+, where CBS-FM last held sole possession of top spot in May 2010.

“CBS-FM is possibly the most iconic brand in a city of legendary radio stations, but at the end of the day, I think our on-air talent sets us apart from the rest.  We are so lucky to work for a company that believes as strongly in talent as CBS,” Ryan says.

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