WPIX Going the Contest Route to Elicit Morning Ratings

PIX11_LogoHow bad are the WPIX ratings in the morning? Non-existant would best describe them. The station wants to break out of the funk with a May sweeps giveaway to sway viewers from WNYW.

Tuned In has learned exclusively that WPIX will foot the bill for one year’s worth of mortgage or rent for four viewers. The desperate move is called Home Free Friday, and starts April 28. Winners will be announced each Friday in May on the PIX Morning News with Sukanya Krishnan and Kori Chambers.

We’re told that up to $1,500 per month will be handed out, and as much as $18,000 in total to one winner for their yearly mortgage or rent payment.

Viewers will watch for a code word during the morning broadcast. They will text the word to enter the drawing.

6 thoughts on “WPIX Going the Contest Route to Elicit Morning Ratings

  1. Alicia Gaudin

    I would like to enter the year rent contest. Please inform me how I contact u to enter. My cell number is 1347. 807-2412. Thank you.

    Reply
  2. Trish

    I am a fan of both the evening news, as well as the morning show… 🙂 glad about this contest… I am and will win the $18,000.00. my rent is 1500.00 per month –
    thanking you in advance – for informative news and my winnings
    Trish

    Reply

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