The Senior VP of News at Tribune’s local stations failed to see much improvement at Channel 11. Green, with the company since May, clearly had a WPIX bulls-eye on her back.
During her short stint, the station got rid of its news director, Mark Effron, who hung on for 18 months. Two general managers also exited in the last three years.
The only (somewhat) ratings bright spot is in a crowded field at 5 p.m. But the station has had no success bringing extra viewers to the 10 p.m. newscast.
“The November book was supposed to be a game changer,” the insider says. “Instead, people changed the channel to other stations.”
WPIX still needs to name Effron’s replacement, and apparently that long process is coming close to an end.
Insiders tell Tuned In that three candidates are left standing for the management position.