Television news has always been about garnering the ratings. That’s what news directors and GMs liked. Now, it’s not only about sales revenue and the Nielsen numbers. Today there’s a definite realignment with social media. At the same time, there’s also evidence of “dumbing down” the broadcasts.
If you’re up early on the weekend, for example, you may have noticed a different look on WCBS-TV.
With Cindy Hsu, a solid pro, moved to weekend nights, Channel 2 is opting for style at the desk.
Teaming anchor Andrea Grymes (above left) and recent hire Diane Macedo (above right) has the feel of girls “playing TV.”
Thankfully, the initial giggles and smiles have eased. That isn’t the type of chemistry essential in New York. Altoona, maybe, but not NYC.
Grymes is a decent enough reporter, but lacks in the substance department, especially when placed behind the desk. As for Macedo, her stock is apparently rising with management as an occasional fill-in anchor at other times.
Rolland Smith logged nearly 40 years in local news, including many in New York a generation ago at the aforementioned WCBS. He says change is not always for the better.