Tag Archives: Amy Waldman

Mark Effron Exits WPIX; Who’s Next as News Director?

PIX11_LogoThe winds of change are blowing through WPIX. News director Mark Effron was scheduled to leave the station October 31. But insiders say he officially exited Friday. We’re told Effron was primarily a figurehead since management made the decision to let him go, something Tuned In first told you last month.

The plan on paper was to have the new news director in place for a few weeks before Effron left. With his early, albeit, not surprising departure, station brass are forced to expedite their search.

We’re told two big name television programmers were approached to succeed Effron. But they balked. Kenny Plotnik, the longtime Channel 7 news director, ultimately ended his courtship by taking a VP role at New England Cable News in September.

More recently, Dianne Doctor‘s name surfaced as a possible replacement. Doctor is VP of the mythological newsroom at Fox’s WWOR. Insiders tell Tuned In that she also declined the offer.

Speaking of Fox, Emad Asghar is the WNYW assistant news director with ties to PIX. He was another person that was interviewed for the opening, and he was another individual who said no.

While the station has received dozens of resumes, it appears to be a two-horse race.

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Breaking: Mark Effron Fired at WPIX

PIX11_LogoTo say it was a tumultuous tenure would be an understatement. Mark Effron has been shown the door at WPIX, Tuned In has learned. We’re told Effron exited the building on East 42nd Street for the final time Wednesday at 2 p.m. He was named news director of the Tribune O&O in April 2013.

Katherine Green, Tribune’s Senior VP of News, alerted staffers in-person about Effron’s departure. Although nothing official, Amy Waldman as the second in command becomes interim news director.

It was an internal struggle as rumors persisted that Effron’s days were dwindling. Ratings were not seeing much improvement, despite Channel 11 pumping its chest about the recent July sweeps period. The station has picked up some viewers at 5 p.m., but hardly able to make a made a dent in the morning news wars or at 10 p.m. against WNYW/Channel 5.

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Channel 7 Wins Another Sweeps; WPIX Finds Its Own Silver Lining

Eyewitness News TeamChalk up another ratings bonanza for WABC-TV. From morning to night, Channel 7 was the May sweeps leader of the pack. The station outdistanced the competition, either using households as the measuring stick, the key demo adults 25 to 54, or both.

The signature broadcast, Eyewitness News at 11 p.m. with Bill Ritter, Sade Baderwina, Lee Goldberg and Rob Powers, held a 44 percent advantage over the number two among households. WABC increased its lead to 47 percent with the key demo.

The gap was even more pronounced at 6 p.m. when the Ritter, Liz Cho, Goldberg and Powers team obliterated the competition. It was a 57 percent bulge in the households indicator. Channel 7 was equally strong in the key demo, registering better results than any two others newscasts combined.

Although not sustaining it for the entire month, WNBC did come out on top for a few Chuck Scarborough/Sibila Vargas 11 p.m. broadcasts. It was impressive considering where Channel 4 had been in the last few years. Continue reading

Turmoil Persists at WPIX; Managers Have ‘No Clue’

PIX11_LogoDespite the ray of hope of Scott Stanford set to become a full-time news anchor with Tamsen Fadal, WPIX is still the home of eggshells and awkwardness.

Since that mega announcement, Tuned In has learned that reporter Hilary Whittier was fired yesterday. But news director Mark Effron was forced to do a temporary about face. The station realized that she couldn’t be axed without alerting the unions, two in fact. Instead, she’ll report to the newsroom for the next 30 days, likely without being seen on the air.

“She’s a nice person, but too green for the streets of New York,” one source contends.

Whittier, as a multimedia journalist, is a rare commodity. She shoots her own pieces, except when doing a story live. We’re told that Whittier, with PIX since 2011, was to be fired because they don’t like her work or her personality.

There was another behind-the-scenes maneuver today. Morning news executive producer Howard Dorsey resigned. His departure had been rumored for several weeks as, sources say, this was not Dorsey’s decision. He started at Channel 11 in 2010. Senior executive producer Sharon von Zweiten is expected to fill the gap on an interim basis.

Effron has also decided to make WPIX the alternate news station for New York City. We’re told he discussed the issue last week, placing a moratorium on the use of stories outside of the five boroughs. An insider says the concentration of coverage will be Brooklyn and Queens, “as that’s where the meters are.”

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