Tag Archives: Chuck Scarborough

Sibila Vargas In; Is Shiba Russell On the Way Out at WNBC?

siblia-vargasWith the announcement that Sibila Vargas (left) is coming on board at WNBC in October, we’re left to speculate how the anchor changes will impact the station, and most notably, Shiba Russell.

Since she walked in the door at 30 Rock in 2011, Russell was tapped as the next Sue Simmons. But if the media helped create that idea, station management was on the same path. Seemingly from day one, she was “the” Simmons back-up. Of course, by last June she was understudy no more, when Simmons left WNBC. Russell joined another market legend Chuck Scarborough at 11. However, since Simmons returned from back surgery, she was no longer on the 6 p.m., leaving Scarborough to fend for himself.

Now with New York native Vargas installed as the 6 p.m. anchor with Scarborough, there could be a case of turf wars among the ladies. Vargas becomes the first evening female anchor to land at WNBC since Russell’s rapid ascension.

“I grew up watching WNBC. The news was always first-rate,” Vargas tells Tuned In. “Now I’m going to be part of the team. I am beyond thrilled! It is an honor.”

Is there more to this move?

Well WNBC has been in an uncharacteristic fight for last place, and that’s not all Russell’s fault. As much as loyal viewers lit up the blogosphere saying they’d stop watching the station without Sue. They wouldn’t, and didn’t. The bigger problem, as one insider tells Tuned In, quality has been sorely lacking.

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‘No Incentive’ for Chuck Scarborough and Shiba Russell, Who Complete First Year Together at WNBC

ShibaRussell_11debutBy JERRY BARMASH
(@jerrybarmash)

It still doesn’t have the familiar ring, but WNBC is marking one year for anchor team Chuck Scarborough and Shiba Russell at 11 p.m. It’s also a year since Channel 4 parted ways with the extremely popular Sue Simmons.

Not surprisingly, even the legendary anchorman found “The Chuck and Shiba Show” slow at the outset. Multiple requests to interview Scarborough and Russell for this article were denied by Channel 4.

“They’re better now than they certainly were a year ago when they started,” an insider says. “It’s been hard for Shiba. It’s been an adjustment for her too.”

That adjustment, the insider says, involves her switch from daytime to late hours, with a young daughter.

“She’s hanging in there, I think.”

Russell may have struggled in the high-profile role, but she was clearly on the fast track to succeed Simmons from day-one at 30 Rock in 2011. Also clear, Chuck and Shiba are not a long term answer for WNBC. Scarborough is 69, Russell is 37.

The numbers have been steadily below average at 11 p.m., consistently losing to WABC, and battling WCBS for second. Earlier this year, the late newscast got a kick in the teeth when NBC registered its first-ever fifth place showing in prime time.

“Sometimes you come in to work the next day after what you’ve done with your show, and it still doesn’t make a difference,” the insider states. “To have to go through that day in and day out is hard.”

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