In exploring the monthly radio ratings earlier this week, something became evident: WFAN, complete with its AM/FM simulcast, is not what it once was.
The station, which began its second quarter-century last summer, is in the midst of a serious ratings plunge. WFAN has lost 1.4 ratings points since January among the overall 12+ survey. The highwater mark was a 3.7 in the first Arbitron ratings book for 2013. Then the bottom fell out. February numbers sent the ‘FAN reeling to a 2.5. It was a minimal drop for March at 2.4.
Tuned In reached out to Mark Chernoff, WFAN’s operations manager, who could add “spin doctor” to his title.
“All you’re seeing is a 12+ number, not men 25-54, which is our target demographic,” he replied in an email.
Tuned In had access to the 6+ numbers. Although pushed, Chernoff refused to provide any specifics for his station’s “target demo.”