Tag Archives: Ida Siegal

WNBC’s Ida Siegal Takes on New Assignment: Children’s Author

Headshot - goodShe’s been a mainstay on WNBC for a dozen years. But Ida Siegal is now finding a different audience. Siegal just penned her first children’s book series, Emma Is on the Air, which chronicles an eight-year-old with dreams of becoming a TV reporter.

Siegal’s idea came directly from her own experiences covering stories.

“When I’m out in the field and I’m in the NBC News truck, we get approached by children all the time,” Siegal tells Tuned In.

She says those inquisitive kids usually ask if Siegal is famous and how can they get on TV.

“There’s a real, genuine enthusiasm with these children, and it doesn’t matter who the child is, what the economic background is, what neighborhood we’re in; it’s pretty much across the board everywhere we go,” Siegal says.

She fills a void by teaching curious children about journalism, thanks to Emma’s make-believe reporter experiences. Siegal takes it step further, putting the lead character in the first person.

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