Tag Archives: Katherine Green

WPIX Set to Promote Amy Waldman to News Director, Expand Evening Newscast

AmyThe ratings are improving at WPIX, but the internal strife is still present. Part of the problem, no one is officially steering the ship in the newsroom.

Tribune hadn’t named a successor to Mark Effron, who was bounced in October. But that is about to change. Amy Waldman (left), the station’s managing editor, who has primarily handled the day-to-day operations since Effron’s departure, will be the Channel 11 news director, Tuned In has learned.

VP/GM Rich Graziano addressed staffers in two separate meetings this week to announce the hire of new Senior VP of News, Bart Feder, a New York veteran, replacing Katherine Green.

Graziano was asked in the first meeting about the elephant in the room, the lack of a news director. He told the group that Vickie Burns is back in the building, but not in a managerial role. Graziano said Burns is a consultant, who will guide and mentor Waldman, who just needs some “tweaking.”

Burns ran newsrooms at WNBC and KNBC.

While not specifically addressing a promotion for Waldman, Graziano told employees that he’s stopped taking phone calls from people applying for the news director position.

 

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More Tumult at Tribune’s WPIX

PIX11_LogoIn another shakeup at WPIX, Katherine Green is out.

The Senior VP of News at Tribune’s local stations failed to see much improvement at Channel 11. Green, with the company since May, clearly had a WPIX bulls-eye on her back.

During her short stint, the station got rid of its news director, Mark Effron, who hung on for 18 months. Two general managers also exited in the last three years.

The only (somewhat) ratings bright spot is in a crowded field at 5 p.m.  But the station has had no success bringing extra viewers to the 10 p.m. newscast.

“The November book was supposed to be a game changer,” the insider says. “Instead, people changed the channel to other stations.”

WPIX still needs to name Effron’s replacement, and apparently that long process is coming close to an end.

Insiders tell Tuned In that three candidates are left standing for the management position.

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Breaking: Mark Effron Fired at WPIX

PIX11_LogoTo say it was a tumultuous tenure would be an understatement. Mark Effron has been shown the door at WPIX, Tuned In has learned. We’re told Effron exited the building on East 42nd Street for the final time Wednesday at 2 p.m. He was named news director of the Tribune O&O in April 2013.

Katherine Green, Tribune’s Senior VP of News, alerted staffers in-person about Effron’s departure. Although nothing official, Amy Waldman as the second in command becomes interim news director.

It was an internal struggle as rumors persisted that Effron’s days were dwindling. Ratings were not seeing much improvement, despite Channel 11 pumping its chest about the recent July sweeps period. The station has picked up some viewers at 5 p.m., but hardly able to make a made a dent in the morning news wars or at 10 p.m. against WNYW/Channel 5.

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