Tag Archives: Liz Cho

Channel 7 Wins Another Sweeps; WPIX Finds Its Own Silver Lining

Eyewitness News TeamChalk up another ratings bonanza for WABC-TV. From morning to night, Channel 7 was the May sweeps leader of the pack. The station outdistanced the competition, either using households as the measuring stick, the key demo adults 25 to 54, or both.

The signature broadcast, Eyewitness News at 11 p.m. with Bill Ritter, Sade Baderwina, Lee Goldberg and Rob Powers, held a 44 percent advantage over the number two among households. WABC increased its lead to 47 percent with the key demo.

The gap was even more pronounced at 6 p.m. when the Ritter, Liz Cho, Goldberg and Powers team obliterated the competition. It was a 57 percent bulge in the households indicator. Channel 7 was equally strong in the key demo, registering better results than any two others newscasts combined.

Although not sustaining it for the entire month, WNBC did come out on top for a few Chuck Scarborough/Sibila Vargas 11 p.m. broadcasts. It was impressive considering where Channel 4 had been in the last few years. Continue reading

Examining the May Sweeps: Overall Win for WABC, WCBS Suffers in Morning

WCBS morning

WCBS management is hoping ratings heat up in the morning with John Elliott, Mary Calvi, Chris Wragge, and Alex Denis.

By JERRY BARMASH
(@jerrybarmash)

We’ve analyzed and dissected a one-day sampling from the May sweeps. Before the stations put a spin on the winners, here’s our ratings breakdown.

WNBC can claim victory during early mornings (4:30 to 7) among the pivotal adults 25 to 54 demographic. It’s a partial win for Channel 4, which got overtaken by perennial ratings champ WABC in the 6 a.m. hour.

It was a poor May for WCBS in the a.m., the first sweeps period for Channel 2 since the Rob Morrison resignation in late February. Now with Chris Wragge joining Mary Calvi, the station settled into a dismal fourth place behind WNYW’s Good Day Wake Up in the adults 25-54 demo.

The news is only slightly better for WCBS when using the household ratings. Channel 2 managed a third-place finish, eeking out WNYW. But it’s all about WABC—Eyewitness News This Morning won the daypart, and in doing so almost doubled its closest competitor (WNBC) in the 6 a.m. hour.

WPIX, in its first sweeps under the direction of Mark Effron, showed no improvement. The early edition of the PIX Morning News had an abysmal effort in the household and 25-54 demo. Channel 11 gets a few more viewers for the 7-9 a.m. block, but remained entrenched in fifth, and more important, locked behind rival WNYW using all measuring sticks.

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