The fate of WPIX’s news director is likely tied to next month’s pivotal ratings performance. Mark Effron got the position a year ago and, although he made several personnel moves, it’s no different than rearranging the Titanic chairs.
Channel 11 has been facing an ongoing battle for eyeballs. The numbers have remained poor, primarily at 10 p.m. with Effron ‘s biggest acquisition— when Scott Stanford was pulled away from sports for a full-time opportunity to co-anchor with Tamsen Fadal.
“There’s a growing feeling within Tribune that it’s not working at 5 and 10 [p.m.],” a PIX insider charges.
Morning is another problem area for WPIX, with no ground gained on WNYW’s powerhouse Good Day New York. The Rosanna Scotto/Greg Kelly led program typically beats some of the big boys….having better results than NBC’s Today show.
The May sweeps could bring potential sweeping change to the Tribune flagship. Sources tell Tuned In this is a final chance for on-air talent and behind-the-scenes staffers to fight for their jobs.