The millennials rule the world. You see people everywhere looking down at their smartphones while walking, or sadly even behind the wheel. You would think news organizations are above the fray.
We’ve seen a marriage in recent years between local news and social media. Reporters can promote a story with photos from a scene. Think of it as a director’s cut on a DVD or Blu-Ray, providing extra content for interested followers. The person in the field can even engage in an impromptu live chat before going on the air. It’s a win-win for the journalist, the audience, and of course, the station.
But too many times, it doesn’t work, and is actually being abused by the talent. Even when beneficial, how often are the reporters more concerned with getting that shot for their social media fans than working on the on-air package?
Then there are the anchors who have a different mindset. Several want to stay connected with their loyal base, to the point of writing about personal information. For example, a veteran morning anchor took to Twitter, posting a picture sitting in the ER in a leg cast; another gave a medical update or his injured eye.
“Is anything private?” questions a veteran broadcasting insider.