Known for wit and humor, Bruce Bradley was a part of the last generation of radio air personalities. To New Yorkers from that era, Bradley is remembered as the WYNY morning man from 1981 to ’83 as the station was gaining a head of steam. His voice was silenced Saturday at age 79 in Lake St. Louis, Missouri.
Although an official cause of death is not known, we’ve learned that Bradley suffered from emphysema late in life.
Bradley was born and raised in Rochester, New York. But before he’d return to work in the state, albeit in Manhattan, he made a name for himself at WBZ in Boston.
Bob Lape, the former WABC-TV reporter and food critic, worked with Bradley in Beantown.
“I did news amid his DJ show at WBZ in the early to mid-60’s. A quiet professional with a Bob Newhart air,” Lape tells Tuned In. “His wit was special — often sly, but always in evidence. He hit all the marks in delivering programs of quality — musically and in his whimsical reads of spots, and ad-libbery.”
WFAN’s Mike McCann, who was Bradley’s cohort at WYNY, says he achieved legend status at WBZ.
“If you talk to anybody in Boston, he was an absolute legend there,” McCann tells Tuned In. “On the lines of what people like Brucie, BMR [B. Mitchel Reed], Gary Stevens, and Murray the K were down here.”
Even though the legendary tier would escape Bradley in New York, his talent was still on display in the Big Apple. His smooth style was a cornerstone of his trade no matter where he opened the mic.