WLTW Keeps Lead Over WCBS-FM for March

wltw_2010_200x90By JERRY BARMASH

It’s not whether WLTW/Lite FM wins or loses in the monthly ratings, it’s by how much it claims victory.

The story remains the same as Clear Channel’s 106.7 took number one in the Arbitron overall PPM for March.

Lite upped its rating to 7.8, from 7.6 for February. Its closest rival once again is WCBS-FM. The Classic Hits station did see a .3 boost to 6.4.

Even better gains could be found at Z100/WHTZ. Next on the Clear Channel hit parade, Z100 jumped .5 to 5.6.

YMF Media’s WBLS dropped slightly to 5.3, but still a fourth-place showing.

Related: WNYM Program Director Leaving the Station

There is a gap before number five, WINS with 4.5, down .2 for the month. Sister station WCBS 880 saw a .3 drop to 3.5.

It’s a good finish for Classic Rocker WAXQ/Q 104.3 with a slight improvement to 4.3.

The Spanish formats cracked the Top 10 for March. WSKQ slipped .3 to 4.1, while WXNY lost .2 to 4.0.

More ratings analysis after the jump

Clear Channel had another representative in WKTU, down .1 to 3.8.

Power 105.1/WWPR and Fresh 102.7/WWFS each were status quo for March, 3.5 and 3.2, respectively.

NASH-FM saw more gains in its second full-month ratings book. The Cumulus Country station had a minimal increase from 1.6 to 1.8.

Also in the Cumulus stable, WPLJ notched a 3.0, up slightly from February, while WABC trailed with a 2.7.

WFAN with its combined AM/FM simulcast tripped up in March. The all-sports station lost .1 to 2.4. ‘FAN has fallen 1.3 since January. However, its competitor ESPN 98.7 saw no overall improvement. In fact, WEPN went .1 into negative territory.

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