WPIX has its evening anchor team in place. It’s a name that Tuned In told you exclusively last week was “95 percent” certain to get the gig. Scott Stanford will co-anchor the weeknight 5 and 10 p.m. newscasts with Tamsen Fadal beginning September 16.
Stanford has four New York Emmy Awards, but for sports anchoring. His personality has been on display as the weekend sports anchor at WNBC. Prior to his Channel 4 experience, viewers watched Stanford’s antics on WNYW and sister station WWOR. Stanford first gained a following as afternoon sports anchor on WCBS 880.
But his news experience is extremely thin. This year, Stanford began filling in as anchor on WNBC’s CoziTV (formerly New York Nonstop). No matter — news director Mark Effron is ready with his biggest hire since joining the station in April.
“I am impressed with Scott’s skills as a communicator, his ability to get to the essence of a story and his sports experience, which has proven he is quick on his feet,” said Effron in a statement. “Just like our audience, Scott is a local guy who is passionate about this place we call home and I’m certain viewers will appreciate his candor and his personality.”
Stanford is also recognized by a different audience as WWE in-studio host. Curiously, a WPIX spokesperson tells Tuned In that Stanford will maintain his role in the wrestling world.
“As a lifelong New Yorker, my entire broadcast career has been based here and I am thrilled to be joining a station with such a strong New York heritage,” Stanford says. “I have watched PIX11 since I was a kid and I can’t wait to get started in the newsroom.”
WPIX is clearly looking to jumpstart the ratings, which have been virtually nonexistent with Fadal at the helm. Stanford brings an impressive popularity from social media, He has more than 94,000 Twitter followers. Of course, even if a small number of those translate into additional viewers, Effron and company will have done their job.