Chalk up another ratings bonanza for WABC-TV. From morning to night, Channel 7 was the May sweeps leader of the pack. The station outdistanced the competition, either using households as the measuring stick, the key demo adults 25 to 54, or both.
The signature broadcast, Eyewitness News at 11 p.m. with Bill Ritter, Sade Baderwina, Lee Goldberg and Rob Powers, held a 44 percent advantage over the number two among households. WABC increased its lead to 47 percent with the key demo.
The gap was even more pronounced at 6 p.m. when the Ritter, Liz Cho, Goldberg and Powers team obliterated the competition. It was a 57 percent bulge in the households indicator. Channel 7 was equally strong in the key demo, registering better results than any two others newscasts combined.
Although not sustaining it for the entire month, WNBC did come out on top for a few Chuck Scarborough/Sibila Vargas 11 p.m. broadcasts. It was impressive considering where Channel 4 had been in the last few years. Continue reading